“I have very sensitive skin and was sceptical. But the products I got here work really well for me. Finally no redness.”
Dull, lackluster skin, meet your match! Our Beauty of Joseon Glow Serum is your secret weapon for radiant, healthy skin.
Enriched with a powerful blend of 60% propolis extract and 2% niacinamide, this serum is your go-to solution for various skin concerns. Propolis, a natural healer, fights inflammation, controls sebum production, and works wonders on hyperpigmentation. Meanwhile, niacinamide takes charge of brightening your complexion while keeping moisture levels high.
But what sets this serum apart is its texture. The rich, honey-like consistency doesn't just absorb swiftly into your skin; it does so without leaving any sticky residue behind. It's like a sweet, dewy kiss for your skin. Best of all, we've got your back—our formula includes only EWG Green Grade ingredients. So, it's suitable for even the most sensitive of skin types.
pply 2-3 drops of serum onto the face and pat gently to help absorption
Propolis Extract: Propolis is a resinous substance collected by bees. In skincare, it is known for its soothing and healing properties. It can help calm irritated skin and promote skin health.
Niacinamide: Niacinamide is a form of vitamin B3. It is a versatile skincare ingredient known for its ability to improve skin texture, reduce the appearance of pores, and even out skin tone. Niacinamide can also support the skin's natural barrier and provide hydration.
Sodium Hyaluronate: Sodium hyaluronate is a form of hyaluronic acid, a powerful hydrating ingredient. It has the ability to attract and retain moisture in the skin, helping to keep it plump and well-hydrated.
Centella Asiatica Extract: Centella Asiatica is an herb known for its skin-soothing and calming properties. It can help reduce redness and irritation, making it suitable for sensitive or troubled skin.
Betaine Salicylate: Betaine salicylate is a gentler derivative of salicylic acid, a well-known exfoliant. It helps to exfoliate the skin's surface, unclog pores, and can be beneficial for those with acne-prone skin.
Propolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer
Channeling the age-old secrets from the 19th-century Gyuhap Chongseo — an encyclopedia detailing the luxe skincare routines of Korea's upper echelon — Beauty of Joseon blends tradition with today, using the revered Hanbang ingredients (think age-old Korean herbal magic). It's all about giving a nod to the timeless wisdom of the Joseon Dynasty while keeping things fresh and modern. And if there's one product making waves in the K-Beauty scene, it's their show-stopping Relief Sun sunscreen. But that's just a taste of what they offer. Every potion, every bottle, all hailing straight from Korea's heartland. Dive in and experience skincare that's got history, heart, and a whole lot of heritage.
Glow Serum : Propolis + Niacinamide
- Unit price
- /per
30ml
Radiant, healthy skin with propolis and niacinamide. Non-sticky, suitable for sensitive skin.
WHAT'S INSIDE?
Propolis Extract:
Propolis is a resinous substance collected by bees. In skincare, it is known for its soothing and healing properties. It can help calm irritated skin and promote skin health.
Niacinamide:
Niacinamide is a form of vitamin B3. It is a versatile skincare ingredient known for its ability to improve skin texture, reduce the appearance of pores, and even out skin tone. Niacinamide can also support the skin's natural barrier and provide hydration.
Sodium Hyaluronate:
Sodium hyaluronate is a form of hyaluronic acid, a powerful hydrating ingredient. It has the ability to attract and retain moisture in the skin, helping to keep it plump and wellhydrated.
Centella Asiatica Extract:
Centella Asiatica is an herb known for its skinsoothing and calming properties. It can help reduce redness and irritation, making it suitable for sensitive or troubled skin.
Betaine Salicylate:
Betaine salicylate is a gentler derivative of salicylic acid, a wellknown exfoliant. It helps to exfoliate the skin's surface, unclog pores, and can be beneficial for those with acne-prone skin.
“The cream I ordered really helped my skin. My skin has felt much more balanced since.”
“I ordered several products and I’m really happy. My skin handles them very well. I’ll definitely order again.”
“Very happy. My order was neatly packed and the products do exactly what they’re supposed to. I’ll definitely order again.”
“I’ve been ordering from Mimo Mimo for a while. Orders always arrive quickly and everything has been in perfect condition. I can genuinely recommend the shop.”
“I’ve ordered several products by now and I’ve been happy every time. The selection is great and nothing has ever arrived damaged.”
“Ordering was easy and delivery was faster than expected. The products feel high-quality and well made.”
“My first order here – everything went smoothly. The product info was helpful and delivery was fast.”
“My parcel arrived after three days. Everything was neatly and safely packed. I’ll definitely order here again.”
“Very straightforward shop. Placed my order, two days later the parcel was there. Really happy with it.”
Adding product to your cart
Dull, lackluster skin, meet your match! Our Beauty of Joseon Glow Serum is your secret weapon for radiant, healthy skin.
Enriched with a powerful blend of 60% propolis extract and 2% niacinamide, this serum is your go-to solution for various skin concerns. Propolis, a natural healer, fights inflammation, controls sebum production, and works wonders on hyperpigmentation. Meanwhile, niacinamide takes charge of brightening your complexion while keeping moisture levels high.
But what sets this serum apart is its texture. The rich, honey-like consistency doesn't just absorb swiftly into your skin; it does so without leaving any sticky residue behind. It's like a sweet, dewy kiss for your skin. Best of all, we've got your back—our formula includes only EWG Green Grade ingredients. So, it's suitable for even the most sensitive of skin types.
pply 2-3 drops of serum onto the face and pat gently to help absorption
Propolis Extract: Propolis is a resinous substance collected by bees. In skincare, it is known for its soothing and healing properties. It can help calm irritated skin and promote skin health.
Niacinamide: Niacinamide is a form of vitamin B3. It is a versatile skincare ingredient known for its ability to improve skin texture, reduce the appearance of pores, and even out skin tone. Niacinamide can also support the skin's natural barrier and provide hydration.
Sodium Hyaluronate: Sodium hyaluronate is a form of hyaluronic acid, a powerful hydrating ingredient. It has the ability to attract and retain moisture in the skin, helping to keep it plump and well-hydrated.
Centella Asiatica Extract: Centella Asiatica is an herb known for its skin-soothing and calming properties. It can help reduce redness and irritation, making it suitable for sensitive or troubled skin.
Betaine Salicylate: Betaine salicylate is a gentler derivative of salicylic acid, a well-known exfoliant. It helps to exfoliate the skin's surface, unclog pores, and can be beneficial for those with acne-prone skin.
Propolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer
Channeling the age-old secrets from the 19th-century Gyuhap Chongseo — an encyclopedia detailing the luxe skincare routines of Korea's upper echelon — Beauty of Joseon blends tradition with today, using the revered Hanbang ingredients (think age-old Korean herbal magic). It's all about giving a nod to the timeless wisdom of the Joseon Dynasty while keeping things fresh and modern. And if there's one product making waves in the K-Beauty scene, it's their show-stopping Relief Sun sunscreen. But that's just a taste of what they offer. Every potion, every bottle, all hailing straight from Korea's heartland. Dive in and experience skincare that's got history, heart, and a whole lot of heritage.
PICKED JUST FOR YOU
MORE FROM Beauty of Joseon
100% Authentic K-Beauty Products
Shipping within 2-4 working days
Free samples with every order
100% Authentic K-Beauty Products
Shipping within 2-4 working days
Free samples with every order
100% Authentic K-Beauty Products
Shipping within 2-4 working days
Free samples with every order
100% Authentic K-Beauty Products
Shipping within 2-4 working days
Free samples with every order
100% Authentic K-Beauty Products
Shipping within 2-4 working days
Free samples with every order
Dieses Serum ist so effektiv, schon eine Flasche und die Ergebnisse sind einfach unglaublich. Ich musste aufhören, es jeden Tag zu benutzen, weil mein Gesicht heller wurde und ich nicht wollte, dass es heller ist als der Rest meines Körpers. Ich benutze dieses Serum zusammen mit dem Deep Glow Serum, die Kombi macht echt Sinn. Da ich neu in der Hautpflege bin, funktioniert es wirklich gut.
Dieses Serum ist ein fester Bestandteil meiner abendlichen Routine geworden. Schon beim ersten Tropfen fühlt es sich an wie ein sanfter Ausatmer – leicht, beruhigend und tiefenwirksam feuchtigkeitsspendend. Die Textur ist seidig, ohne fettig zu sein, und zieht wunderbar ein, sodass meine Haut einen subtilen, gesunden Glow hat, der mehr nach Strahlkraft als nach Glanz aussieht. Ich habe bemerkt, dass meine Haut über die Zeit glatter und ausgeglichener wirkt, besonders in Bereichen, die oft rot oder reaktiv sind. …
Ich benutze jetzt seit etwa 3 Wochen das Beauty of Joseon Glow Serum (Propolis + Niacinamide) und ich bin echt beeindruckt! Die Textur ist leicht, zieht schnell ein und hinterlässt meine Haut weich und hydratisiert, ohne ein klebriges Gefühl. Ich habe normale bis Mischhaut und es hat keine Unreinheiten oder Irritationen verursacht. Die Verpackung ist einfach, stabil und hygienisch, was ich echt schätze. …
Ich benutze dieses Glow-Serum jetzt seit ein paar Wochen und bin echt begeistert. Die leichte, nicht klebrige Textur zieht schnell ein und lässt sich super unter meiner Feuchtigkeitscreme auftragen. Meine Haut fühlt sich sofort hydratisiert an und sieht ruhiger aus – besonders an den Stellen, die oft rot werden. Ich habe eine weichere, gleichmäßigere Hautfarbe bemerkt und die Poren erscheinen bei regelmäßiger Anwendung kleiner. …
Ich habe dieses Serum erst vor kurzem in meine Routine aufgenommen, aber bisher gefällt mir die Textur echt gut. Es ist leicht, anfangs ein bisschen klebrig, zieht aber gut ein, ohne ein schweres Gefühl zu hinterlassen. Es gibt meiner Haut sofort ein hydratisiertes, pralles Aussehen und einen subtilen Glow direkt nach der Anwendung. Zu den langfristigen Ergebnissen kann ich noch nicht viel sagen, aber es fühlt sich beruhigend und sanft auf meiner Haut an. …
We usually process and ship your order within 24 business hours. Delivery to Germany and Austria typically takes 2–4 working days. You’ll receive a tracking link as soon as your order is on its way.
Yes — 100%. All of our products are sourced directly from official Korean distributors or the brands themselves, ensuring authenticity, freshness, and the highest quality standards.
Most of our products are carefully formulated to be gentle and suitable for sensitive skin. You can review the full ingredient list on each product page, or feel free to reach out to us for personalized recommendations tailored to your skin needs.
Your experience matters to us. If a product doesn’t work well for your skin, please contact us — we’ll always aim to find a fair, friendly, and customer-focused solution.
Yes, you can return unopened and unused products within 14 days of receiving your order. We keep the return process simple and hassle-free — just get in touch with us and we’ll guide you through it.
We offer fast delivery, secure packaging, and a carefully curated selection of authentic Korean skincare. Combined with personal customer support and the trust of over 21,000 happy customers, we make your skincare experience easy and reliable.
GET MORE DISCOUNTS
Collect points every time you treat your skin!

